I have changed my default permalink to %postname%
In my last year post, titled, change wordpress permalink, I have wrote that most of wordpress bloggers, including myself use %postname%.
In fact, in that post, I also linked wordpress.org official guide how to change permalink in your blog to be a more search engine friendly, but also to be a good structure that will not affect a blog’s performance.
Actually in that wordpress.org’s page, we are recommended not to use %postname%.
In the beginning of my blogging journey, a few weeks after I installed this wordpress blog, I have changed my old permalink which included the year, month and date to be only with my postname only.
I was worried that that long permalink will affect Search Engine Result pages, because it will need longer URL, but in fact, that was the best structure I should use.
The postname that I am currently using, is actually really good for SEO, but not for the performance.
I did not think about if this blog grows bigger than before, I have never thought that this blog is as big as now.
I should not use %postname%
Recently, I read Chris Coyer’s post from digwp.com about the %postname% performance.
It seems that digwp also used the postname permalink in the past, as I am doing with this blog, and Chris found out, this permalink structure affects the site’s performance or queries.
From this article, if you still have default one, I suggest you too, not to use the %postname%. This is because once your blog gets big, the website’s size, and loading speed becomes an important issue.
Apart of that, the budget will also be an important issue, since a bigger server needs more money than a shared server.
Will I change my %postname% permalink?
This is actually a question which I have asked myself some hours ago after I read digwp article.
But I have decided not to change my current permalink structure to anything else, since the backlinks that I currently have will be gone and useless.
This means, any hard work on building links in the past one year will be pain useless.
Therefore, eventhough I am having “not the best” permalinks structure, I will stick with it. It reminds me a year ago when I switched my permalinks structure, I had to do tons of 301 redirects while waiting for weeks and months to recover on Google’s traffic.
It is like a nightmare when you loose your traffic, but it happens definitely, especially when we change permalinks structure and do not do redirects.
The purpose I am writing this is, it was a mistake that I have made, and I don’t want anyone who wants to start a blog to make the same mistake, although almost 90 percent wordpress bloggers use this structure.
Performance is very important, to anyone who want to change permalinks structure, should be aware of the common use of %postname% and its performance in a long term of blogging.